ENTREPRENEURSHIP Assignment Example | Topics and Well Written Essays - 2000 words

ENTREPRENEURSHIP - Assignment Example can gain marketing competencies. Hence, context of the report tries to focus on the worth and value of entrepreneurial marketing. It is highly rational to conduct such a study because effectiveness of entrepreneurial marketing activities determines long-term success of small firms as well as the entire economic system of a nation (Papalexandris and Galanaki, 2009). According to the views of Donald Kuratko, â€Å"an entrepreneur is a person who pays a certain price for a product to resell it at an uncertain price, thereby making decisions about obtaining and using the resources while consequently admitting the risk of enterprise† (Kuratko, 2013). Entrepreneurs in the business world are treated as human capital. It is claimed that economic capital of an organization becomes more productive with the essence of effective human capital. It is also believed that leadership skills of entrepreneurs determine the circulations and shifts in an economy. It was claimed that fabrication of an economy is created through entrepreneurship (Glover, 2013). According to some researchers, Cunningham and Lischeron had first introduced the concept of leadership school of entrepreneurship in 1991 (Stryker, 1998). The entrepreneur in an organization, similar to a leader, assists workers to accomplish the desired organizational tasks and objectives. Motivation is another skill embedded in good entrepreneurs. The gap between workers’ ability and willingness to work is bridged by motivation instilled by an entrepreneur in workplace (Stryker, 1998). The mission and vision of an organization is achieved with dedicated work of an entrepreneur. It was also noted that work culture of a firm is upgraded with contribution of an entrepreneur (Glover, 2013). In latter stages, these theories of leadership were linked with those of entrepreneurship. Even so, it should be noted that these theories only help to analyze the worth of

Human resource management case study Assignment

Human resource management case study - Assignment Example central government and pressure groups that exist around the area where the business organisation conducts its business operations usually prescribe and reinforce this second objective. According to Linstead (2009), in the pursuit of positively affecting the local community, business organisations in the 1960s nurtured the concept of corporate social responsibility. Kotler and Lee (2004) described corporate social responsibility as the efforts of a business organisation to improve the social, environmental welfare of the surrounding community through various initiatives that are not aimed at generating any income for the company. The corporate social responsibility initiatives may include instituting environmental conservation programs, and empowering the local community through provision of employment opportunities and/ or training. This present essay mainly seeks to analyse a case study entitled Rio Tinto Indigenous Employment Program, which is a corporate social responsibility program for the company that seeks to affect positively the local communities in Australia where the company operates in, through provision of employment opportunities and other benefits to the indigenous people. The essay will first commence with a brief preview of Rio Tinto and its indigenous employment program. Secondly, the essay will analyse the stakeholders involved in the case study and their role in the program. Thirdly, the essay will look into how addressing employment and educational opportunities and outcomes of the indigenous community impact on the company’s strategic objectives. Fourthly, the essay will explore how human resource functions contribute to the implementation of the indigenous employment program and the company’s overall success. Fifthly, the essay will explore the key human resource and other strategic challenges involved in the case. In reference to the Rio Tinto Indigenous Employment Program in Australia case study, it is noted that Rio Tinto is a